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Digital marketing harnesses the power of technology to promote and position an organization through various forms of electronic media. To be effective, however, businesses must understand how marketing strategy and market segmentation relate to the digital space. In this course, students will learn how to integrate digital marketing ideas into the overall marketing strategy and what digital platforms are the best options for that strategy. Students also will further explore segmentation best practices and the metrics used to measure performance. This course provides 0.6 continuing education units in one, 6-hour workshop.
This non-credit course is 2 weeks. To enroll, speak with an Enrollment Representative.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.
Continuing Education Units (CEUs) and Professional Development Units (PDUs) cannot be converted into academic credit. It is the student's responsibility to confirm whether or not CEUs/PDUs earned at University of Phoenix will be accepted by employers and/or applicable licensing agencies.